How to brief your communications agency

Advertising, Branding, Business, Marketing

How to brief your communications agency

How frequently do you brief your advertising agency?

Let’s imagine that you are an SME.

You have a product or service that has be launched or revamped.

You have figured out that you need the services of a competent communications agency.

And you’ve managed to find a good young agency.

Now how do you brief the agency?

Note: the operative word is brief.

  • Legal origin
  • Keep it short, but provide the entire data.

There is a logical process to putting together a communications brief.

The Product/Service/Brand

The History

The Market

The Competition

Competitive Communication

Marketing History/Analysis

Working with the Agency


An Open Mind

Approving the Communications Solutions.


We are Communication Architects – we excel at building brands and crafting compelling brand stories. In today’s dynamic and ever-evolving world, brand equity is created when there are conversations around a brand. Our in-depth understanding of audiences, the way they behave, and our expertise in creating captivating brand stories, has enabled our clients to connect with their audiences with impact – adding value to their brands and delivering the desired objectives. We are an advertising agency in Mumbai but we have a clientele across the globe.

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